Vi multiscreener

Google udsendte i august 2012 en rapport om måden vi bruger IKT over et døgn. De fulgte 1.611 deltagere og registrede brug af værktøjer og type.

Research objectives – Gain a deep understanding of consumer media behavior over a 24-hour period, specifically with regard to:

  • How is media used in daily life?
  • What are consumers’ motivations in engaging with media?
  • How are consumers using multiple screens to accomplish their tasks?
  • How do activities on one screen impact another?
  • How is mobile used in conjunction with other screens?
  • What is the role of search among multiple devices

Læs hele rapporten The New Multi-screen World: Understanding Cross-platform Consumer Behavior (46 s./pdf)

Der kan læses en kort gennemgang på en af Googles blogs: Navigating the new multi-screen world: Insights show how consumers use different devices together

Two primary ways we multi-screen
In understanding what it means to multi-screen, we discovered two main modes of usage:

  • Sequential screening where we move from one device to another to complete a single goal
  • Simultaneous screening where we use multiple devices at the same time

We found that nine out of ten people use multiple screens sequentially and that smartphones are by far the most common starting point for sequeDntial activity. So completing a task like booking a flight online or managing personal finances doesn’t just happen in one sitting on one device. In fact, 98% of sequential screeners move between devices in the same day to complete a task.

 

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Dette indlæg blev udgivet i IKT, Markedsføring, Mobil. Bogmærk permalinket.

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